Behavior Change Campaign

  • Client: Greater Wellington Regional Council
  • Campaign Period: Ongoing
  • Initial Launch: September 2010
  • Campaign Type: Emarketing

Brief:
Develop a series of email campaigns that change transport habits in the Wellington area.

Solution:
We designed and developed four distinct re-usable email templates which are sent using Mailshot.co.nz to schools, interest groups and corporates.

  • Movin' Mail - School transport
  • Active a2b - Walking & biking to work
  • Let's carpool
  • Spring to the streets - corporate challange / incentive

We provide ongoing training and support to the council in using Mailshot.co.nz.