PartsWorld are a nationwide group of 25 individually owned car parts recyclers. Taken together Partsworld is the largest car parts recycler in New Zealand.
The Media Suite was asked to create an online sales channel so the group could sell parts online - their goal was to become the leading online retailer of recycled car parts in New Zealand.
We responded to this challenge and the results speak for themselves. Since launching, the PartsWorld site has enjoyed a tenfold increase in traffic and PartsWorld is positioned as the top natural Google search result across all their search categories. The custom-built online sales channel easily handles the complex business of generating sales enquiries through to a coordinated quoting and ordering system for parts.
PartsWorld are now the undisputed leader in online car parts sales in New Zealand, but getting there wasn't without its challenges.
First we had to make 25 outlets, across New Zealand, who all used different stock management and point of sale systems, "talk" to each other. Next, we needed to build a system that was painless for staff to use, many of whom felt more at home in the workshop than in front of a computer.
By inventing a complex parts mapping system and working with the various POS vendors, Media Suite created a "one click upload to web" function where outlets can click and forget. Stock is automatically pushed to the website and listed for sale.
Customers can request specific car parts online, with the quoting handled via a customer portal. Customers can request multiple quotes for a specific part, with all communications shared between the outlets, that way, questions only get asked once, reducing administrative time for the outlets.
At the heart of our strategy is search engine positioning, this, along with useability, is our touchstone in everything we do for the PartsWorld group.
The site launched in April 2008, supported by a nationwide television campaign, as well as aggressive Search Engine Optimisation campaigns. Within 3 months of launch,,natural search engine traffic to the site, overall traffic and sales each doubled. Today the website supports over 50,000 unique visitors per month and is a key driver of sales for the group.
Constant development and refinement to the website continues to this day – the Media Suite PartsWorld relationship is one we really enjoy.
Behind the success is a solid relationship
PartsWorld identified the web as a key part of their strategy and has committed significant resources to the ongoing development in this space. This commitment has allowed us build a strong partnership with the group. Media Suite reports directly to the PartsWorld board and hosts a forum as part of the PartsWorld conference and AGM each year.
