Process:

• Research premium beer market in New Zealand, Australia, UK/Europe and India;
• Arrange development and production of Monsoon lager;
• Arrange Trademark Registration in New Zealand and Australia;
• Arrange Trademark assessments for UK and 12 European Countries;
• Develop a brand name and visual identity for labeling, produce artwork and oversee
  printing.
• Build brand story, design, produce artwork and arrange printing of table-talker.

Results:

• 80% share of beer sales in 13 Little India restaurants in New Zealand within 18
  months;
• Export to Little India Melbourne;
• Awarded Best in Category at New Zealand Hop Marketing Awards and Australasian
  International Beer Awards;
• Invited by NZTE for product assessment and subsequent acceptance in New
  Zealand's Focus Centre, Hong Kong;